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FOUNDERS
THE UKRAINIAN BRAND CASH.EST.20 — A SYMBOL OF BOLD DESIGN AND STATUS — WAS BORN IN KHARKIV. ITS FOUNDER, DIANA CHUMAK, SET OUT NOT MERELY TO CREATE CLOTHING, BUT TO DEVELOP A STYLE THAT INSPIRES CONFIDENCE AND ALLOWS EVERY PERSON TO EXPRESS THEIR INDIVIDUALITY. THIS PHILOSOPHY BECAME THE FOUNDATION OF THE BRAND. WITH A DEGREE IN FASHION DESIGN, DIANA UNDERSTOOD THE IMPORTANCE OF COMBINING AESTHETICS, PRACTICALITY, AND QUALITY.
2023
IN 2023, THE BRAND EXPANDED BY LAUNCHING A MEN’S COLLECTION. RESPONDING TO GROWING DEMAND, DIANA CREATED CLOTHING FOR MEN THAT DELIVERS THE SAME BLEND OF CONFIDENCE, STRENGTH, AND STYLE. THE COLLECTION EMBODIES ELEGANCE AND POWER, WHILE MAINTAINING COMFORT AND SIMPLICITY.
Interesting facts
FOUNDER DIANA CHUMAK WAS FEATURED IN PLAYBOY MAGAZINE, WHERE SHE APPEARED WEARING A BODYSUIT FROM THE BADDIE CODE COLLECTION — A BOLD STATEMENT OF SELF-CONFIDENCE, EMPOWERMENT, AND AUTHENTICITY. THIS MOMENT REINFORCED THE MESSAGE THAT CASH.EST.20 IS MORE THAN FASHION — IT IS THE EMBODIMENT OF CHARACTER AND INNER STRENGTH.
CASH.EST.20 — FOR THOSE WHO HAVE “CASH”: INNER POWER, TASTE, AND CONFIDENCE.
2020
THE LAUNCH OF CASH.EST.20 WAS A TRUE CHALLENGE. DIANA’S MISSION WAS TO BRING QUALITY BACK INTO FASHION, SELECTING ONLY PREMIUM MATERIALS SUCH AS VISCOSE, COTTON, FINE KNIT FABRICS, VEGAN LEATHER, AND GENUINE LEATHER. THE BRAND OPERATES ITS OWN FACTORY, WHICH INCLUDES A SEWING DEPARTMENT, A PRINTING UNIT, AND AN EXPERIMENTAL WORKSHOP — THE BIRTHPLACE OF BOLD IDEAS AND INNOVATIVE DESIGNS.
2024
IN 2024, CASH.EST.20 BECAME THE SPONSOR OF THE FIRST UKRAINIAN REALITY SHOW “BATTLE OF THE QUEENS”, WHERE PARTICIPANTS CHOSE THE BRAND’S SPORTY YET SENSUAL OUTFITS TO SHOWCASE CONFIDENCE AND FEMININE ENERGY.
Uniqueness of the Brand
CASH.EST.20 DARES TO BE BOLD. DRAWING INSPIRATION FROM STREET STYLE, MINIMALISM, AND ARCHITECTURE, THE BRAND CREATES GARMENTS THAT GO BEYOND FASHION — THEY BECOME STATEMENTS. IT’S NOT JUST CLOTHING. IT’S A PHILOSOPHY. A STYLE THAT HELPS YOU BE YOURSELF, EXPRESS YOUR UNIQUENESS, AND CREATE YOUR OWN TRENDS.